Matthew divides his time between sales and marketing focused duties of all FMI brands, as well as managing trade area development and new site selection. He leads a team of talented marketers each dedicated to managing one of FMI’s unique brands. The Marketing Team strives to deliver both short and long-term same store sales growth by offering support to local store marketing, fundraising, media buying, grand openings, and more. His team also manages menu maintenance for many of FMI’s brands. With new site development, Matthew works closely with FMI’s Franchisors, Brokers and Landlords to identify and negotiate on prospective locations. As a member of FMI’s Leadership Team, Matthew participates in corporate goal setting and strategic planning for each Division of FMI.
After earning his Bachelor of Business Administration from Acadia University, Matthew began his first career with RBC Royal Bank. He joined FMI Group in September of 2009 as their first Marketing Manager, relocating to his hometown in New Brunswick. Matthew has enjoyed the good fortune of growing alongside FMI as they have acquired and built many new locations.